About Me

Profile-C-WithersHi, I’m Caroline Withers (PhD) and I work as a Senior Sensory & Consumer Scientist at MMR Research Worldwide, a global Market Research company based in the UK.

As a young researcher in the world of sensory and consumer research, I wanted to make a place to bring together the exciting ideas and methods being developed all over the world, as well as provide some well known facts across all areas of food, drink and personal care products.

This blog combines a wide range of articles from the world of consumer insights, sensory research and of course the press, to show the current steps being made and trends followed in the search to understand people’s perception of products. Of course if you see anything interesting that I’ve missed, please feel free to e-mail me and I’d be happy to share it!

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